Coaching women in business to lead with confidence

Coaching women in business to lead with confidence and ease

Coaching for women in business who are ready to grow their way — with feminine performance and a strategy that actually works.

Women are not meant to work like men. So we shouldn’t.

For most women, running a business still means working non-stop, always pushing harder, constantly staying on top of things, and never really switching off. So you tried it that way. And it didn’t feel right. But you didn’t leave your 9–5 to build a 24/7. You started your business for freedom, creativity, and impact. On your terms. So why are you still trying to build like that?

I made it my mission to help ambitious women like you do things differently — with an aligned strategy, high-impact actions, and feminine performance as your foundation. That is what coaching women in business is all about for me. Because when your energy and your business work together, everything shifts. It becomes aligned. Profitable. Yours.

Online Course

LAUNCH

The self-paced online course for fempreneurs who are just starting out and want to do build their dream business right from the start.

mastermind group

ACCELERATE

My proven mastermind program for fempreneurs who are ready to grow with strategy, feminine ease and a sisterhood that gets it.

VIP 1:1 Coaching

The Feminine CEO

Turn bold visions into real results with five months of deeply personalised 1:1 coaching. Only available for three women per quarter.

"More money, more freedom, and so much more joy."

My six months of coaching with Roos have ended (for now), and I couldn’t be more grateful. I went from working evenings and weekends, resenting it, to fitting my work into a 30-hour week, raising my prices, and creating predictable income. This journey carried me through both wins and struggles, and I came out stronger, more confident, and more in control than ever. Coaching with Roos brought out the best in me, and I now feel excited for what’s next instead of drained by what is.

- Julia Ferch - Translator & Copywriter

"The Business Glow-Up I didn’t see coming."

I joined ACCELERATE to grow my income and ended up glowing up my whole life. Within just a few weeks, my business took a completely new direction. I stepped into a higher energetic frequency, revamped my offers to reflect my true impact, and started leading myself like the CEO I always wanted to be. Roos’s intuitive coaching and the supportive group container made the transformation not only possible but powerful. I truly can’t imagine doing this without her.

- Nicole Gueorguieva - Well-being & Productivity coach

"From saying yes to everything to building a business that truly fits me."

Working with Roos changed everything for me. I went from saying yes to every task and client just to get by, to building a business that actually feels aligned. I now work with women I love supporting, earn steady monthly income, and feel confident saying no to what drains me. I’m not at the finish line yet, but I’m proud of how far I’ve come and excited for what’s ahead.

- Lauren Spalding - Virtual Assistant for women in business

Coaching women in business to create aligned, profitable businesses with feminine ease

Hi, I’m Roos! Business coach, feminine performance mentor, and founder of Roos & Co. I’ve built two successful businesses, supported over 100+ women in growing theirs, and developed a unique method that blends strategy with well-being. Because I don’t believe you have to choose between growing your business and feeling good in the process.

My background in HR, women’s hormone health, and entrepreneurship taught me one thing: sustainable success starts from within. When your strategy matches your energy, your business will flow.

And I’m not just here to inspire you. I’m right beside you with hands-on support, clear feedback, and practical tools to help you grow with confidence.

“What I love most is that this wasn’t just about business strategy. It was about reconnecting with myself, my needs, and the kind of business I actually want to build. I would have never considered working in sync with my cycle, but it made so much sense when Roos showed me how to do it.”

Clara

Marketing Translator

“I had a great experience in Roos’s ACCELERATE Program. It really helped me, to stop the hustling and start enjoying more in my work. I even had my highest month in sales in her program, which is amazing!”

Lena

Brand Photographer

“Most recently, I‘ve 1:1 coaching session and absolutely loved it. She has a perfect mix of strategy and feminine ease. Roos has given me lots of incredible tips on how to bring in more leads, and I ended up having my highest sales month EVER”

Anouk

Money & Mindset Coach

From your very first steps in business to your next big leap; I’m here to support your journey

Booked babe

The feminine way to get seen, loved, and booked by your dream clients

Booked Babe is a high-impact 4-day online program for fempreneurs who are ready to turn visibility into aligned calls booked in with dream clients.

Ready to become the woman who gets booked, babe?

CEO Clarity Call

Let’s find out what’s in the cards for you

Coaching is a two-way relationship. That’s why this free CEO Clarity Call is an open space to connect, share your vision, and feel if we’re the right match. We’ll dive into your vision and goals, see what might be holding you back, and identify growth opportunities for you. You’ll leave the call with clarity, grounded direction, and a feel for the next steps on your path as a fempreneur.

tune in / clock out

The Feminine CEO Podcast

Tune in to learn how other fempreneurs have already levelled up, get exclusive insights into all things business strategy and feminine performance, and learn more about my personal story.

Roos & Co

Roos & Co

Roos & Co