A space for the Feminine CEO in you

This is where the stories are told. The behind-the-scenes of building a business from heart, strategy, and intuition. Where bold ideas meet feminine ease and where you’re reminded that you get to do this your way, every step of the way.

Hi, I'm Roos

Hi, I’m Roos! Business coach, feminine performance mentor, and founder of Roos & Co. I’ve built two successful businesses, supported over 100+ women in growing theirs, and developed a unique method that blends strategy with well-being. Because I don’t believe you have to choose between growing your business and feeling good in the process.

My background in HR, women’s hormone health, and entrepreneurship taught me one thing: sustainable success starts from within. When your strategy matches your energy, your business will flow.

And I’m not just here to inspire you. I’m right beside you with hands-on support, clear feedback, and practical tools to help you grow with confidence.

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The Feminine CEO Podcast

Tune in to learn how other fempreneurs have already levelled up, get exclusive insights into all things business strategy and feminine performance, and learn more about my personal story.